Publisher's Edge

This Is for You If

You've been sitting on a magazine idea and you're ready to stop sitting on it.

You're an established business owner who wants a magazine as a powerful extension of your brand.

You're starting from scratch and you want to do it right the first time — with someone who has produced over one million print magazines walking alongside you.

You want the full picture: editorial, design, advertising sales, printing, distribution, and launch strategy. All of it. Done together.

Built by Someone Who's Done It. Multiple Times.

I'm Dee Yates. I started at 17 with a camera. Built a six-figure photography business. Shot covers and features for HERLIFE Magazine, learned the publishing business from the inside, and eventually bought the magazine. I became its owner, publisher, and editor-in-chief.

In 2024, I acquired Ropers Sports News — a 58-year-old legacy publication — and transformed it from a black-and-white newspaper into a modern glossy magazine.

25 years. Over one million magazines printed. Millions in advertising sold. No journalism degree. No investors. No permission.

There is no school for this. That's exactly why I'm building one.

Quote below the bio: "People are struggling because they've stopped creating. Pick up the pen. Write your own damn story."

Learn all about Dee and here publishing career inside her book
"Write Your Own Damn Story." Link Below...

What's included...

Publisher's Edge is a six-month working partnership. Here is what that means.

Full Editorial Direction I serve as your resident editor-in-chief through your entire first issue. Your editorial vision, your story lineup, your content structure — all of it built with my eyes on it.

Design and Layout Guidance I will walk you through the design decisions that make a magazine look like a real publication. Cover design, page flow, ad placement, typography — the details that matter.

Advertising Sales Strategy We will build your advertiser pipeline together. You'll know how to price, how to pitch, and how to close.

Print and Production Printer selection, file specs, proofing, print run decisions. I'll walk you through every step so nothing falls through the cracks on the way to press.

Distribution and Launch Where it goes, how it gets there, and how you make noise when it lands. Your first issue deserves a real launch.

Full Access to Magazine Mastery Every lesson, every workbook, every template. The complete self-paced course is yours as part of this partnership.

Why This Works

I didn't learn publishing in a classroom. I built it — issue by issue, advertiser by advertiser, from a small town in Northern California with no roadmap and no one handing me a path.

I've produced over one million print magazines. I own HERLIFE Magazine. I acquired Ropers Sports News — a 58-year-old Western institution — and transformed it from a black-and-white newspaper into a full-color glossy. I have 25 years in media and publishing.

I know what it takes. I know where people get stuck. And I know how to get you to the other side of your first issue.

Publisher's Edge exists because some people don't just want to learn — they want to build, and they want to build with someone who has done it.

INVESTMENT & CTA

The Investment

$12,500

Be profitable out the gate.
Six-figure start-up

A payment plan is available at checkout —
(3 payments of $4,500)

Publisher's Edge is not open to everyone. This is a selective partnership — I work with a limited number of clients at a time so I can give each one my full attention.

To apply, fill out the form below. I review every application personally. If it's a fit, we'll schedule a discovery call to talk through your vision and make sure we're aligned before moving forward.

Apply for Publisher's Edge

Tell me about your magazine idea. What's your niche, who's your audience, and why now?

Then add your form block below that body text. What fields do you want on the application?